G2A adds investor Krawczyk as advisory board chair

By AI, Created 10:43 AM UTC, May 20, 2026, /AGP/ – G2A Group said Krzysztof Krawczyk has bought a minority stake in the digital marketplace and will lead its Advisory Board as the company pushes global expansion, M&A and AI adoption. The move comes as G2A says it is approaching $400 million in annual GMV, serves 35 million users and is aiming to scale beyond gaming into broader digital commerce.

Why it matters: - G2A is bringing in a private equity veteran as it tries to professionalize operations and prepare for a larger institutional phase of growth. - The company is using the move to support international expansion, acquisition planning and its shift toward an AI-native commerce platform. - G2A says the strategy is aimed at extending growth beyond gaming into software, gift cards, subscriptions, e-learning and other digital categories.

What happened: - G2A Group said Krzysztof Krawczyk acquired a minority stake in the company and became Chairman of the Advisory Board. - The appointment was announced in Warsaw on May 8, 2026. - Krawczyk will lead a strategic group advising G2A Founder Bartosz Skwarczek. - G2A said the move strengthens the company’s governance and strategic capabilities. - The company said it is building a high-caliber Advisory Board with international leaders across business, technology and investment.

The details: - G2A said Krawczyk’s experience includes nearly 30 years of investing in Central and Eastern Europe. - He previously led CVC Capital Partners’ Warsaw office. - G2A said his background includes M&A strategy, international scaling and preparing companies for later capital growth. - The company said Krawczyk’s expertise will help shape acquisition planning. - G2A is targeting EBITDA-positive businesses valued between USD 5 million and USD 350 million. - The company said those targets would support expansion in Asia and other high-growth markets, including non-gaming digital categories. - G2A said it already uses AI across security, fraud prevention, data-driven marketing, customer service automation, content creation and seller verification. - The platform is also adopting agentic AI for personalized, co-created shopping experiences. - G2A said it operates major hubs in Hong Kong and Amsterdam, plus R&D centers in Poland. - The company said it serves more than 35 million users in 180 countries. - G2A said annual GMV is nearly $400 million. - The company said EBITDA is above $20 million. - G2A said growth has remained stable at double-digit rates year over year. - The company said it reached more than 200 million visits in 2025. - G2A said total listings sold had topped 150 million so far in 2025. - The company said software, gift cards, subscriptions and e-learning now account for nearly half of its business. - G2A said it is on track to exceed USD 1 billion in GMV within the next few years. - Krawczyk said he has followed G2A for nearly eight years and sees strong global potential in the platform. - Bartosz Skwarczek said Krawczyk’s strategic expertise and investor perspective will help G2A scale through diversification, expanded offerings and new technologies.

Between the lines: - The appointment signals that G2A is trying to move from founder-led scaling to a more institutional model with deeper board-level oversight. - The emphasis on AI and acquisitions suggests the company wants to widen its addressable market while defending its position in digital commerce. - Krawczyk’s private equity background points to a more disciplined approach to capital allocation and dealmaking.

What’s next: - G2A will use the new advisory structure to evaluate acquisition opportunities that fit its growth plan. - The company is expected to keep expanding in Asia and other fast-growing markets. - G2A said further development of agentic AI will remain part of its strategy. - The company also plans to continue broadening its digital marketplace beyond gaming.